Infomedia
How does a global automotive software manufacturer convince local dealership owners that its applications will enhance dealership productivity, profitability and customer retention? Infomedia, based in Sydney, Australia, reached out to us to craft a strategy and write messaging that would resonate with its target audience. We developed a plan to collaborate with Infomedia’s existing customers. Their voices helped bring life to a successful campaign.
Infomedia
How does a global automotive software manufacturer convince local dealership owners that its applications will enhance dealership productivity, profitability and customer retention? Infomedia, based in Sydney, Australia, reached out to us to craft a strategy and write messaging that would resonate with its target audience. We developed a plan to collaborate with Infomedia’s existing customers. Their voices helped bring life to a successful campaign.
Building Trust
Increasing name awareness is not enough in this highly competitive and technical market. We also had to build trust. Knowing that dealers are apt to take advice from each other, we spoke to Infomedia’s current customers around the country, gathering success stories. After we performed interviews, we wrote narratives, coordinated photography and produced numerous case studies.
Rolling Out the Message
Infomedia success stories were produced in multiple configurations, from small and full-page ads, to sell sheets and electronic publications. In addition, we provided digital ads, tradeshow graphics, website content and other support throughout the campaign.
