Maxion Wheels Commercial Vehicle North America –

‘Raising the Standard’ Ads

Maxion Wheels is the largest wheel company in the world; however, they had weak brand recognition. Print and web ads were developed to introduce and build the brand “Raising The Standard”, and to focus on specific features and benefits that are unique to the brand. We developed a strategic media buy and placed new ads in industry publications with consistent messaging and graphics.

We Provided:

  • Media Planning, Negotiating & Buying
  • Creative Development
  • Copywriting
  • Design
  • Art Production
  • Media Scheduling
  • Project Management

Ann Arbor Kiwanis Club – Print Campaign

Once we developed a new logo and brand identity for the Ann Arbor Kiwanis Club, they needed an ad campaign that would reflect their new quirky, retro look and help bring more attention to their weekly thrift sale. This fun and playful campaign has been hugely successful in building awareness and driving traffic to the weekly event.

We Provided:

  • Concept Development
  • Copywriting
  • Graphic Design & Art Production
  • Image Research & Editing
  • Media Planning

The Michigan District Church Extension Fund –
Advertising & Marketing Collateral

The Michigan District Church Extension Fund has a long-standing program for congregation members to make financial investments to support their church. They offer many investment products such as savings accounts, IRAs, and college saving programs. We created dynamic advertising and promotional campaigns to create awareness—and ultimately, program participation.

We Provided:

  • Concept Development
  • Copywriting
  • Graphic Design & Art Production
  • Media Negotiation
  • Media Planning

Anderson Paint – Marketing Collateral

After completing Anderson Paint’s marketing assessment, we determined we had to efficiently reach their primary target audiences: D-I-Yers and contractors. As part of a new campaign that included billboards, we also used the messaging in pre-printed inserts, discount cards, in-store signage and print and digital advertising to increase the reach and frequency of the campaign.

We Provided:

  • Marketing Strategy
  • Copywriting
  • Graphic Design
  • Media Planning